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Global Marketing Attribution Software Market 2019 Emerging Technology, Opportunities, Analysis and Future Threats with Key Players like Google, SAP SE, Visual IQ – A Nielsen Company, The Nielsen Company (US), LLC

Global Marketing Attribution Software Market

Complete report on Global Marketing Attribution Software Market 2019 Research Report is spread across 350 pages, Top profiling companies and supported with tables and figures and provides exclusive vital statistics, data, information, trends and competitive landscape details in this Industry

The report Global Marketing Attribution Software Market by key players highlights the essential market dynamics of sector. The efficiency of this segment has been studied deeply along with the noteworthy challenges and forthcoming growth opportunities and prospective. The report focuses in decision making abilities and supports to make effective counter strategies in order to achieve competitive advantage. Current market scenario of the segment and forecasts of the market situation have also been bounded in this market report.

Global Marketing Attribution Software Market is driven by increasing importance of digital marketing and its analytics, which is projecting a rise in estimated value from USD 1.86 billion in 2018 to an estimated value of USD 5.56 billion by 2026, registering a CAGR of 14.68% in the forecast period of 2019-2026.

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Major Market Competitors/Players: Global Marketing Attribution Software Market

Few of the major competitors currently working in marketing attribution software market are Google, SAP SE, Visual IQ – A Nielsen Company, The Nielsen Company (US), LLC., Oracle, Rockerbox, Inc., Neustar, Inc., Engagio Inc., LeadsRx, LeanData Inc., Singular, WIZALY, OptiMine, Merkle Inc., Fospha., and  The Nielsen Company (US), LLC.

Market Definition: 

Marketing attribution software can be defined as the software which is being used to determine or analyse that how events or action during pre-sales, sales & post sales are contributing towards the success of marketing & sales team. This basically helps the marketer to analyse or calculate the ROI, estimating how effective & efficient their actions are in the whole marketing process of a product or a service done by the marketing & sales team.

Market Drivers:

  • Increasing need to determine & optimally utilize the marketing expenditure due to heavy money spend on marketing in last 4-5 years
  • Rising need of tracking of the targeted customer behaviour at pre, point & post sales process

Market Restraints:

  • There is always a scepticism thought of data security or data theft of the user
  • Lack of skilled marketing personnel who can perform analytics & interpretation on the data from multiple sources of the targeted customer

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Key Developments in the Market

  • In February 2018, “Audience-2-Consumer” an advertising attribution analytics SaaS platform has been launched by Elytics which will enable cross media attribution.
  • In September 2017, Nielsen has agreed to acquire Visual IQ which is involved in digital advertising and its multi touch attribution. This acquisition was majorly done to improve Nielsen’s marketing effectiveness measurement.

Competitive Analysis: Global Marketing Attribution Software Market

Global marketing attribution software market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of marketing attribution software market for global, Europe, North America, Asia Pacific and South America.

Key Insights in the report:

  • Complete and distinct analysis of the market drivers and restraints
  • Key market players involved in this industry
  • Detailed analysis of the market segmentation
  • Competitive analysis of the key players involved

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