Data Bridge Market Research has recently added a concise research on Global TV Analytics Market to depict valuable insights related to significant market trends driving the industry. The report features analysis based on key opportunities and challenges confronted by market leaders while highlighting their competitive setting and corporate strategies for the estimated timeline. Some are the key & emerging players that are part of coverage and have being profiled are FiscOwl LLC, Edgeware AB, Realytics, Sorenson Media, FourthWall Media, Parrot Analytics Limited, iSpot.tv Inc., Admo.tv, Conviva Inc, iQ Media Group Inc., and BrightLine Partners LLC.
TV analytics can be described as an analysing system that covers the viewer’s preferences and analyses the product & brand exposure for the companies, while delivering more of the same content from the preferred viewing content of the user. The platform analyses the raw data based on the location the user is viewing the content from and delivers the analysis for the same to the enterprise.
Analysis of Global TV Analytics Market report:
Global TV analytics market is expected to rise from its initial estimated value of USD 1.79 billion in 2018 to an estimated value of USD 6.61 billion by 2026, registering a CAGR of 17.75% in the forecast period of 2019-2026. This rise in market value can be attributed to the rising levels of competition between enterprises and impact of social media on marketing & branding of products.
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- Significant rise in usage of social media and its positive impact on branding and marketing of products is expected to drive the market growth
- Rising intensity of business competition resulting in better results & analyzation of marketing and branding is also expected to drive the market growth
- Lack of installed and working digital infrastructure required for the processing of TV analytics is expected to act as a restraint to the market growth
- Lack of technically skilled and knowledgeable professionals and personnel required to evaluate the processes of TV analytics is also expected to restrain the market growth
Top Manufacturers Profiles Operating in the Global TV Analytics Market:
Few of the major competitors currently working in the TV analytics market are IBM Corporation, Google, The Nielsen Company (US) LLC, Zapr, ALPHONSO INC., TVSquared, Amobee Inc., 605, Clarivoy, TVBEAT INC., Blix, DCMN, H-Tech, FiscOwl LLC
Global TV Analytics Market Segmentation:
By TV Transmission Types
- Cable TV
- Satellite TV/DTH (Direct-To-Home)
- IPTV (Internet Protocol Television)
- OTT (Over-The-Top)
- Managed Services
- Professional Services
- Support & Maintenance
- Competitive Intelligence
- Churn Prevention & Behavior Analysis
- Customer Lifetime Management
- Campaign Management
- Content Development
- Audience Forecasting
- Brand Effectiveness
- Customized Pricing
By Deployment Models
- North America
- South America
- Asia Pacific
- Middle-east and africa
Global TV analytics market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of TV analytics market for global, Europe, North America, Asia Pacific and South America.
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